Myths on Environmentally-Responsible Printing (and the Truths from Green Ink)

As more and more consumers become aware of the earth's dwindling resources and the deleterious effects of industrialization on the environment, companies and businesses from all sectors are pressured to step up their efforts on being green. To many, the switch to environmentally-responsible printing practices does not seem easy. Is your company hindered by false truths and misconceptions? Let Southeastern Printing's Green Ink program show you that printing green and boosting marketing do not have to be mutually exclusive.

Myth #1: To be green is the responsibility of the printer alone
Green Ink believes in empowering its clients. Your company plays a crucial role in ensuring that your printed materials stay green, from the drawing board to the printing press, all the way to your customers’ homes. Guided by expert advice from Green Ink, you can customize the design and look of your printed materials such that the entire printing process produces minimum waste and the output remains recyclable.

Myth #2: All recycled papers are the same and all virgin fiber papers are bad
Recognizing that each marketing strategy requires a tailored approach, Green Ink offers you several environmentally-responsible options in paper selection. You can choose from different types of recycled paper, containing anywhere from 10 to 100% recycled material. Even if you decide to use paper from virgin fiber, you won't contribute to deforestation, as long as the paper is certified by the Forest Stewardship Council.

Myth #3: It's enough to use environment-friendly paper and ink
In order to create a lasting impact, Green Ink's efforts do not stop at using paper from sustainable sources and vegetable-based inks with low VOC (Volatile Organic Compounds). Paperless quoting and proofing are the norm. Packaging of deliverables is scrutinized. Among other things, Southeastern Printing has invested in a $75,000 machine that more effectively compacts the trimmings from the plastic beverage labels that it prints. Green Ink believes in going the extra mile for our earth, and so should you.

Myth #4: Green is expensive
How can reduce-reuse-recycle be more costly than brand-new-all-the-time? Choosing Green Ink assures you that experts will guide you in tweaking your labels and promotional materials, striking that balance between your green commitment and your budget, without sacrificing your company's branding. Green Ink also shows you how to get indirect savings from less to zero excess print materials and reduced expenses for fuel, postage, and waste handling.

Myth #5: Green has lost its marketing advantage in today's economy
Despite the recession, the 2009 Cone Consumer Environmental Survey reveals that 34% of Americans are more likely to buy products that are environmentally responsible. Consumers are looking for green products, and this is not likely to change as more people are beginning to accept the inconvenient truth. By sharing Green Ink's commitment to environmentally-responsible printing, you can attract a definite portion of the market and gain that Green edge over your competitors.